Boosting.
also: field boosting · function score · function_score · boostRaising the weight of some matches, such as a title match over a description match, or fresher and more popular items.
the two-minute refresher
- Field boosts: title^3 counts a title match three times a body match.
- Function score: blend text relevance with signals such as popularity, rating or recency.
- Tune with real queries and measure; heavy boosts let popularity drown relevance.